Riding on the rising global consumer trend towards a healthier lifestyle, Goodday, a well-established dairy brand, seized the opportunity to venture into the non-dairy segment with the launch of a plant-based beverage.

Our task included naming the new product and conceptualising a brand design that appeals to the modern health-seeker. The result looks as good as it tastes, with unpretentious visual cues that embrace the purity of nature, all rendered in a trendy and positive design language.