CALPIS Mini is well-known and well-loved in Vietnam. However, customers are being tempted by rivals flaunting branded licensed characters. Clearly, a fresh design for a new positioning is urgently needed to regain the brand’s foothold in the kids’ cultured milk drinks segment.

Leveraging on the popularity of the Calpis Ninja character featured in previous communications, we elevated the character to being the face of the all-new Calpis Mini. The result was amazing, with the colourful and uniquely different Ninja on shelves grabbing eyeballs everywhere!